This message will self destruct in 5… 4… 3… 2…
That almost sounds like a line from a James Bond movie, right? With the advent of social media and ubiquitous sharing of personal data, we as a society have become increasingly aware of the sensitive nature of certain combinations of 1's and 0's.
Events such as Snowden's release of NSA's illegal snooping of worldwide "private" data as well as data companies giving MPAA and RIAA data over customer torrenting habits have the country up in a frenzy over privacy on the internet.
Enter Snapchat: an application that allows you to share potentially private pictures and videos to friends that will, like a Bond mission, delete itself in a few seconds as designated by the sender and never again accessible to either the sender or receiver.
The appeal of this is very simple. There is a huge market for sharing data and a great deal of that data is meant for certain individuals. Businesses can learn from this. All companies have ideas and trade secrets that only certain people need to see in particular times of their employment. What if we had automatic data destruction just like Snapchat? An application that allows for the sharing and collaboration of business data that destroys itself when appropriate.
This is what data and privacy is moving towards, yet at the same time there is a need for the retention of certain accumulation (which brings up the concept of discernment, but that’s for a different time). With Cloud providers enabling this sort of interaction, SaaS and Iaas simply become tools (like Snapchat) that allow us to step into a new level of data sharing.